Runblue

200 marathons | 32 countries |1 year

An audacious campaign to raise awareness, create urgency and drive action on water

In March 2022, water advocate and ultramarathon runner Mina Guli set out to complete 200 marathons in just one year. Her goal was to finish the final race at the first global United Nations water conference in nearly 50 years on World Water Day, 22 March 2023, in New York—which she did!

The #RunBlue campaign aimed to put water at the top of the global agenda by inspiring meaningful action on water from both companies and individuals.

In every country Mina visited, she connected with locals either struggling with water challenges or offering solutions to the water crisis. Over 40 mini-documentaries were produced to share their stories and shed light on the pressing issues they face.

THE RUN BLUE JOURNEY

“we have an opportunity - to reach across traditional boundaries. To turn away from failing past practices and vested interests. And to make concrete commitments that change the lives of millions”

— Mina Guli, UN 2023 Water Conference

together we’re building the biggest global grassroots movement on water in history

Through 6 major global activations, we began creating A PEOPLE-POWERED MOVEMENT FOR CHANGE

Taking steps together in 202 countries and territories